About Us
Travel, Thoughtfully Designed
At Noble Friend, travel is more than just getting from one place to another—it’s about creating meaningful, memorable experiences.
I believe every trip should feel effortless, personal, and truly special.
Meet Your Travel Advisor
Hi, I’m Alyssa Wittenberg, a certified Fora Travel Advisor and the founder of Noble Friend.
My love for travel comes from a deep curiosity about the world and a passion for discovering new places, cultures, and experiences. I’ve always believed that travel has the power to inspire, connect, and transform—and I bring that mindset into every trip I plan.
I built Noble Friend on the foundation of a 34-year career in feature films, television, and cable network series. Throughout that time, I managed production travel for teams of all sizes, coordinated travel for A-list talent, and handled the complex logistics of transporting equipment around the world. This is the expertise I bring to crafting your perfect trip.
Expertise You Can Trust
As part of the Fora Travel network, I have access to a global community of trusted partners, including over 5,000 hotels and on-the-ground travel experts around the world.
This means:
Carefully selected accommodations
Reliable, high-quality experiences
Seamless coordination throughout your trip
Access to exclusive perks like upgrades and resort credits (when available)
You’ll always be supported—before, during, and after your journey.
A More Personal Approach
No two travelers are the same—so no two trips should be either.
I take the time to understand your preferences, travel style, and priorities, then design a journey that reflects exactly what you’re looking for. Whether it’s a relaxing escape, a family vacation, or a bucket-list adventure, every detail is tailored to you.
Ready to Start Your Adventure?
Your next unforgettable trip starts here.
Tell me what you’re dreaming of, and I’ll turn it into a beautifully planned journey—designed just for you.